It can be safely said that an Amazon account suspension is every seller’s worst nightmare. Moreover, the tedious and tricky process of Amazon suspension appeal is often enough to put off many sellers from even attempting to do so. However, with a bit of planning and strategizing, you can get that account reinstated. In this piece, we will outline a proper Plan of Action for you to help with the Amazon suspension appeal and get your suspended account successfully reinstated. So, let’s get into it.
What Not to Do?
First and foremost, you need to understand that there are certain Dos and Don’ts of appealing your Amazon suspension. Once your account has been suspended, you will need a proper plan of action and calculated steps to successfully get your account reinstated. This includes some things that shouldn’t be done.
- Don’t Respond Immediately Through the “Appeal” Button
Knee-jerk reactions almost never work and they certainly don’t work when it comes to dealing with Amazon account suspension. Most sellers make the mistake of immediately sending out emails requesting reinstatement of their accounts. The people at Amazon almost never reply to such request emails that are more like begging notes where the sellers are pleading to be reinstated without actually addressing the factors that caused the suspension initially. So, don’t do this. Chalk out a proper plan and build your case in such a way that it persuades the people at Amazon to reverse your Amazon account suspension and reinstate your account. You need to think things through before making the appeal.
- Don’t Try to Offer Your Opinions About Amazon’s Processes
This is the last thing that the people at Amazon want to hear. When making your Amazon suspension appeal, telling them how their service is slow or how disappointed you are with their response (or lack of it) won’t do you any good. Don’t give them any excuse to bin your appeal. If your Plan of Action seems weak and reads more like an op-ed about the quality of Amazon’s services, then you can pretty much say goodbye to your chances of getting that account reinstated. You have to show your seriousness while appealing the Amazon suspension. Your Plan of Action (POA) must show the people at Amazon that you’ve put in the time and effort needed to come up with a concrete plan that will effectively address all factors that caused the suspension in the first place.
What to Do?
There is a right way to appeal the Amazon suspension of your account. Following are a few things for you to do.
- Do Give Proper Facts and Figures to the Amazon Team. Avoid Generic Information
Beating around the bush will get you nowhere and any supposed requests for “more information” with regard to the suspension will be ignored. So, get into the details of it all and address all the main reasons for your suspension in the POA. Your submitted appeal will carry much more weight if you properly address every concern that they have and all the reasons that led to the suspension.
- Do Use Bullets and Numbers Instead of Long Paragraphs In Your POA
Be clear and concise with your communication. Make the Amazon people believe that you fully understand the problem and are taking really good steps to tackle each and every issue. Paragraphs are good but your POA will look better with efficient use of bullets as well as facts and figures to illustrate your point.
Try to be as direct and specific with your appeal. Focus on the improvements that can be made and make sure that all areas of concern are properly addressed. Focus on resolving the problem and you will have a good chance of getting your account reinstated.